Yenal Gökyıldırım is a business leader with extensive experience and strategic leadership skills. He currently serves as the CEO of FLO Mağazacılık. Prior to this position, he held key roles as COO at MediaMarktSaturn and CEO at MediaMarkt Turkey. He also served as General Manager at LC Waikiki, CEO at Doğan Online Group and held various senior management positions at Philips Consumer Lifestyle.

Gökyıldırım’s areas of expertise include product management, product development and sales management. During his 14 years at Philips Consumer Lifestyle, he was responsible for the management of the Western Europe and North America markets. He also served as general manager for the Middle East and Africa region and managed the international cluster. These experiences reinforced his competence in understanding and managing global market dynamics.

During his tenure as General Manager at LC Waikiki, he guided the brand’s strategic growth targets and led projects to increase operational efficiency. As CEO of MediaMarkt Turkey, he managed the company’s digital transformation processes and developed customer-focused service models.

At the Istanbul Global E-Export Summit, Yenal Gökyıldırım will share his vast knowledge and experience on retail and digital transformation strategies. Participants will gain valuable insights on how to make their e-export operations more effective by utilising his strategic approaches and leadership experiences.

Speaking On: Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online