Jennifer Wang is the General Manager of Taobao & Tmall Group in Europe, leading e-commerce within Alibaba Group. She has deep expertise in e-commerce, market entry strategies and omnichannel applications. In particular, Wang has extensive knowledge of Chinese market entry, new market growth and business strategies. Mr Wang has been with Alibaba Group for over 7 years and has been heading Tmall Global Europe, leading market expansion and business development activities in Europe. During this time, Alibaba’s engagement and market penetration in Europe has increased significantly.

Jennifer Wang’s areas of expertise include e-commerce strategies, new market entry strategies, omnichannel applications and supply chain management. In particular, she has managed successful projects in sectors such as health and care, home and lifestyle, mother and baby products, and has conducted significant business development activities in these areas. Wang also has deep knowledge in optimising digital transformation processes and improving customer experience.

At the Istanbul Global E-Export Summit, Jennifer Wang will share her deep knowledge and experience on e-commerce strategies, market entry and omnichannel applications. Participants will gain valuable insights on the Chinese e-commerce market and how to make their own business processes more effective and successful by taking advantage of the projects and strategic approaches Wang has led.

Speaking On: Unlocking E-Commerce Potential in Major Global Markets & E-Commerce Prospects and Influencer Marketing Effects in China