Sessions | IGEXX - Istanbul Global E-Export Summit

September 4

September 5

09:30-10:00 | Opening Speech | Main Hall

Opening Speech

Speakers:

Hakan Çevikoğlu

Chairperson, CEO

ETID, PttAVM

Mustafa Gültepe

President

Türkiye Exporters Assembly

Prof. Dr. Ömer Bolat

Minister of Trade

Republic of Türkiye

10:00-10:40 | Break

10:50-11:10 | Keynote Speaker | Main Hall

Driving in the Future | E-Commerce Evolution

In this keynote, renowned business futurist Kate Ancketill will delve into the transformative journey of e-commerce as it evolves towards 2030, underpinned by the advancements in WEB3 technologies…Read More

Speaker:

Kate Ancketill

CEO

GDR Creative

11:20-12:10 | Panel | Main Hall

The Future of E-Exports: Insights from Turkish Marketplaces

Join top executives from Türkiye’s leading e-commerce marketplaces as they explore the future of e-exports. This session will cover strategies and innovations driving global success, addressing challenges…Read More

Moderator:

Servet Yıldırım

Editor-in-Chief

CNBC-e

Speakers:

Erdem İnan

CEO

Trendyol Group

Nilhan Onal Gökçetekin

CEO

Hepsiburada

Hakan Çevikoğlu

CEO, Chairperson

ETID, PttAVM

Richard Marriott

Country Manager

Amazon Türkiye

12:30-13:40 | Lunch Break

13:50-14:40 | Panel | Main Hall

Importance of Brand Building in the Next E-commerce Era

Moderated by the esteemed marketing guru Levent Erden, this panel will delve into the transformative impact of digitalization on brand and marketing strategies. Industry leaders will discuss the evolution of brand building…Read More

Moderator:

Levent Erden

Founder & Academic

Next Academy

Speakers:

Mehmet Ali Kılıçkaya

Director General of Exports

Ministry of Trade, Türkiye

Ömer Barbaros Yiş

CEO E Commerce Business/Board Member

LC Waikiki

Okay Eğdirici

Managing Partner & COO

Ritmus

Ömürden Sezgin

Brand Engineer & Founder

Ancreva

14:50-15:40 | Panel | Main Hall

Unlocking E-Commerce Potential in Major Global Markets

This panel will explore opportunities and challenges for Turkish exporters in China, India, and the United States…Read More

Moderator:

Davut Altunbaş

Vice President

MUSIAD

Speakers:

Brooks Forrest

Vice President

Walmart

Tarek Müller

Co-Founder and Managing Director

About You

Francis Dufay

CEO

Jumia

Jennifer Wang

General Manager at Europe

Taobao Tmall Group

15:50-16:20 | Conference | Main Hall

Empowering Rural SMEs for Global E-Exports

This keynote will focus on the vital role of rural SMEs in the global e-commerce landscape and strategies to integrate them into the e-export market…Read More

Speakers:

Dato’ Sri Mustapa Mohamed

Former Malaysian Economy Minister

Terence Siau

Founder’s Office & Country Head

Shopee (Sea)

16:30-17:10 | Panel | Main Hall

Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online

Industry experts will discuss the rapid evolution of B2B marketplaces as they transition from traditional offline models to dynamic online platforms. We’ll explore the key strategies that businesses can adopt to integrate and optimize…Read More

Moderator:

Sinan Öncel

Chairperson

BMD

Speakers:

Dr. A. Bülent Sabuncu

CEO

Koton

Halil Erdoğmuş

CEO

ebebek

Süleyman Orakçıoğlu

Chairman

Orka Holding – Damat

Can Dinçer

General Manager

Arçelik Türkiye

September 4

September 5

09:45-10:15 | Conference | Main Hall

Potential Target Markets in E-Export

Join specialists from the Turkish Ministry of Trade for an in-depth conference on identifying and capitalizing on potential target markets in e-export. This session will provide a comprehensive analysis…Read More

Speakers:

Hasan Önal

Head of E-Export and Digital Marketing Department

Ministry of Trade, Türkiye

Sarenaz Yüksel

Trade Specialist

Ministry of Trade, Türkiye

10:20-10:55 | Panel | Main Hall

Data Dynamics and Analysis: Processing, Collecting, and Securing Data for E-Exports

This panel will focus on the critical role of data in e-exports, covering key aspects such as data acquisition, security, and analysis…Read More

Moderator:

Cavit Yantaç

Customer Success Lead

Microsoft

Speakers:

Dr. Serhan Yılmaz

Country Channel Leader

Google Cloud

Aycan Gömeç

VP of Customer Success

Insider

Aydın Küçükkarakaş

VP of Cyber Security Strategies

Cyberwise

11:05-11:55 | Panel | Main Hall

Digital Transformation and Artificial Intelligence

This panel will feature prominent tech leaders, marketers, and investors discussing the transformative power of AI in today’s digital landscape and its future implications…Read More

Moderator:

Levent Erden

Founder & Academic

Next Academy

Speakers:

Orhan Göksal

Chairman of the Board and Intertech Consultant

Deniz Portfoy

Cengiz Ultav

Evalution Commitee Member

Vestel Ventures

Prof. Altan Çakır

Academic

İstanbul Technical University

Barış Karakullukçu

CEO

İş Bank AI Startup Factory

12:05-12:20 | Keynote Speaker | Main Hall

Navigating Technological Tides: AI, Digital Transformation, and Leadership

Join Ayşegül İldeniz, a renowned global tech leader and executive, for an insightful keynote on the critical intersection of artificial intelligence, digital transformation, and effective leadership….Read More

Speaker:

Ayşegül İldeniz

Global Technology Leader

12:25-12:40 | Keynote Speaker | Main Hall

Managing Global Money Flow: Payment Systems for E-Exports

This keynote will focus on the critical aspect of managing money flow in global trade, essential for e-export success. The speech will delve into effective payment systems for e-export processes…Read More

Speaker:

Otto Abasi Williams

Senior Vice President, Head of and General Manager for Middle East and Africa

PayPal

12:45-13:50 | Lunch Break

13:50 – 14:05 | Keynote Speaker | Main Hall

Empowering E-Commerce with AI

In today’s fast-paced digital environment, the integration of artificial intelligence (AI) into e-commerce is revolutionizing the way businesses operate, offering unprecedented opportunities for growth and efficiency…Read More

Speaker:

Nezir Alp

Head of Data Science

Trendyol

14:15-15:00 | Panel | Main Hall

Mastering E-Commerce Logistics: Overcoming Challenges and Streamlining Solutions

This panel will address the critical logistical challenges facing e-commerce, featuring experts from the logistics and supply chain sectors…Read More

Moderator:

Sadi Özdemir

Columnist

Nasıl Bir Ekonomi Newspaper

Speakers:

Mustafa Gümüş

Director General of Customs

Ministry of Trade, Türkiye

Gürkan Gürbüz

Vice Chairman

Horoz Logistics

Enes Yılmaz

Managing Director

Widect

Tolga Biga

General Manager, Middle East and Africa (MEA)

UPS Türkiye

15:10-15:45 | Panel | Main Hall

Can Social E-commerce Replace Marketplaces? What’s Next?

This panel will feature representatives from Meta, TikTok, and prominent e-exporters, exploring the potential of social e-commerce to challenge and possibly replace traditional online marketplaces…Read More

Moderator:

Assoc. Prof. Dicle Yurdakul

Sustainability and Brand Management Coordinator

Altınbaş University

Speakers:

Mert Damlapınar

Founder & CEO

ecommert

Barış Aldanmaz

Head of Business ByteDance

TikTok Türkiye

Mehmet Metin Okur

Founder

Sefamerve

15:55-16:30 | Panel | Main Hall

Opportunities in E-commerce with Gamification

This panel will explore the powerful role of gamification in enhancing e-commerce sales, featuring prominent figures from the gaming and gamification industries…Read More

Moderator:

Levent Erden

Founder & Academic

Next Academy

Speakers:

Kerem Yazıcı

Gamification Expert

Gamfed Türkiye

Osman Circi

Founder

İde Bilişim & sign2future

Enes Özkan

Founder

İstanbul BTC

16:40 – 16:55 | Keynote Speaker | Main Hall

Shopping Trip to 2030

Dr. Anamika Datta, Senior Product Manager at Zalando, will present an inspiring keynote titled “Shopping Trip to 2030.” This forward-looking speech will explore the future of e-commerce…Read More

Speaker:

Dr. Anamika Datta

International Keynote Speaker on E-Commerce and Futurism

September 4

September 5

September 4

September 5

11:00-11:35 | Panel | Eyup Auditorium

Growth Abroad: E-Commerce Infrastructure and Localization Solutions

This panel will explore strategies for expanding e-commerce businesses into global markets. The CEOs of Ticimax and Ideasoft will discuss the essential infrastructure solutions…Read More

Moderator:

Ömer Gürkan

General Secretary

ETID

Speakers:

Cenk Çiğdemli

CEO

Ticimax

Seyhun Özkara

CEO

Ideasoft

Kenan Açıkelli

CEO

Mükellef

11:45-12:00 | Keynote Speaker | Eyup Auditorium

Secure and Innovative Payment Systems in the Commerce of the Future

Hüsnü Avşar Gürdal, General Manager for Türkiye and Azerbaijan at Mastercard, will present a forward-looking keynote on the evolution of payment systems in the future of commerce. In this speech, Gürdal will explore the latest innovations…Read More

Speaker:

Hüsnü Avşar Gürdal

General Manager

Türkiye and Azerbaijan at Mastercard

12:10-12:30 | Keynote Speaker | Eyup Auditorium

Borderless Performance: Maximize International Sales with Meta

AI-enabled tools are expanding borderless reach by efficiently connecting products with the right shoppers. This session will reveal media and operational best practices to enhance your cross-border sales on Meta…Read More

Speaker:

Ralph Aoun

Global Marketing Manager

Meta

12:30-13:40 | Lunch Break

13:40-13:55 | Keynote Speaker | Eyup Auditorium

E-Commerce Trend Radar: Envisioning the Next Decade in E-Commerce

Ms. Laura, Director of Digital Trade Ecosystem at the Malaysia Digital Economy Corporation (MDEC), will present forward-looking trends on the evolving dynamics of the global e-commerce landscape…Read More

Speaker:

Laura T. T. Ho

Director, Digital Trade Ecosystem

MDEC

14:00 – 14:40 | Panel | Eyup Auditorium

E-Commerce Prospects and Challenges in India

This panel will explore the unique prospects and challenges of e-commerce in India, featuring insights from industry experts and market analysts. The discussion will highlight the tremendous growth potential of India’s e-commerce market…Read More

Moderator:

Emre Ekmekçi

Vice Chairman

ETID

Speakers:

Bhupen Wakankar

Director Global Trade

Amazon India

Kalyan Kumar

Chief Merchandising Officer

Reliance Retail

Rishi Patnaik

Senior Vice President

Nykaa

Akshay Shah

Partner

RK Group

14:50-15:10 | Keynote Speaker | Eyup Auditorium

Green Deal Compliance Project: Responsible® Program

This panel will explore the Green Deal Compliance Project Support, which is implemented by Republic of Türkiye Ministry of Trade, under the “Responsible® Program”. The Responsible® Program is a consulting system, which aims to help companies to implement…Read More

Speaker:

Zeynep Domaniç

Head of Textile and Apparel Products Department

Ministry of Trade, Türkiye

15:20 – 16:05 | Panel | Eyup Auditorium

Green Transformation: Navigating Digital Trade Barriers

This panel will bring together academics, business owners, and legal professionals to explore how green regulations impact digital trade. With a growing focus on sustainability, e-exporters must navigate eco-regulations…Read More

Moderator:

Assoc. Prof. Aslı Deniz Helvacıoğlu

Academic

Boğaziçi University

Speakers:

Gülizar Yavaş

Head of EU Single Market and Green Deal Department

Ministry of Trade, Türkiye

Dr. Kubilay Kavak

CEO

Escarus

Yasin Beceni

Senior Partner

BTS and Partners

GS1 Turkiye Genel Muduru Elif Bilgehan Muftuoglu 2 scaled 1

Elif Müftüoğlu

CEO

GS1 Türkiye

16:15-16:35 | Keynote Speaker | Eyup Auditorium

The AI Advantage in eCommerce: Personalized Product Recommendations and Smarter Search

This session will delve into how AI enhances the contextual shopping experience, guiding the shopper’s journey from discovery to purchase across omnichannel platforms…Read More

Speaker:

Mert Damlapınar

Founder & CEO

ecommert

16:40 – 17:00 | Keynote Speaker | Eyup Auditorium

Boosting E-Exports with Amazon Data Analytics (Q&A)

Bradley Sutton, Director of Training and Chief Evangelist at Helium10, will deliver a compelling keynote on leveraging Amazon data to enhance e-export strategies. The speech will focus on the methods and tools…Read More

Speaker:

Bradley Sutton

Director of Training

Helium 10

18:00-19:00 | Award Ceremony

September 4

September 5

10:00-10:15 | Keynote Speaker | Eyup Auditorium

Building Strong Foundations: Infrastructure and Integration Solutions in E-Export

This keynote will delve into the essential infrastructure and integration solutions required for successful e-export operations. The speech will cover critical aspects such as establishing robust logistical networks, integrating advanced technological systems…Read More

Speaker:

Jorrit Steinz

CEO

ChannelEngine

10:25 – 11:15 | Panel | Eyup Auditorium

The Consortia Model for E-Commerce

This keynote will explore the consortia model of marketplaces, a unique framework in Turkish legislation designed to support smaller exporters. The speech will delve into how e-export consortia operate…Read More

Moderator:

Fikret Kileci

Vice President

TİM

Speakers:

Mehmet Erdemi

CEO

Exporgin

Berkay Tulay

Co-Founder

Rubi Brands

Ferhan Yıldızlı

CEO

Fevup

Melih Müminoğlu

Board Member

Turkish Souq

11:25 – 11:40 | Keynote Speaker | Eyup Auditorium

The Power of the Trade Partner Model in China: Successful Sales Strategies and Key Considerations

This keynote will delve into the effectiveness of the trade partner model in China, showcasing successful sales strategies and key considerations for businesses looking to expand in this dynamic market…Read More

Speaker:

Tony Hai

Brand Manager Atelier Rebul

Baozun E-Commerce

11:50 – 12:30 | Panel | Eyup Auditorium

E-Commerce Prospects and Influencer Marketing Effects in China

Moderated by Murat Kolbaşı, Chairman of Arzum, this panel will delve into the unique e-commerce prospects and challenges in China, one of the world’s most dynamic markets. Featuring…Read More

Moderator:

Murat Kolbaşı

Chairman

Arzum

Speakers:

Jason Liu

Türkiye Country Manager

Alibaba.com

Li Mingtao

President of Research Institute

CIECC

Jennifer Wang

General Manager at Europe

Taobao Tmall Group

12:45-13:50 | Lunch Break

13:50 – 14:25 | Panel | Eyup Auditorium

E-commerce Prospect and Challenges: AMERICA

This regional panel will delve into the unique prospects and challenges of e-commerce in America. Featuring experts from the region, the discussion will cover the dynamic growth of e-commerce markets…Read More

Moderator:

Yaman Alpata

CEO

Megamerchant

Speakers:

Rafael Sant’Anna

Director of Cross Border

ABComm

Ângelo Vicente

Founder & CEO

Selia Fullcommerce

Devin Zandonella

Head of Rugs Category

Wayfair

14:35 – 15:20 | Panel | Eyup Auditorium

E-commerce Prospect and Challenges : MEA

This regional panel will explore the unique prospects and challenges of e-commerce in the Middle East and Africa (MEA) region. Featuring experts from various MEA countries…Read More

Moderator:

Ersoy Erkazancı

Correspondent

Bloomberg HT

Speakers:

Mary Ghobrial

Founder & CEO

MTNC

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Ebrima Fatty

CEO & Founder

AfricaSokoni

Alastair Tempest

CEO

E-Commerce Forum Africa

Richard Philippe

Vice President

Jumia

15:30 – 15:50 | Keynote Speaker | Eyup Auditorium

How to Sell on Amazon and Rakuten in Japan

Toshitaka Inoue, Managing Director at Yunige Corporation, will deliver an informative keynote on successfully selling products on Amazon and Rakuten in Japan. This speech will provide a comprehensive guide to navigating the Japanese e-commerce landscape…Read More

Speaker:

Toshitaka Inoue

Managing Director

Yunige Corporation

16:00 – 16:35 | Panel | Eyup Auditorium

E-commerce Prospects and Challenges in East Europe

This panel will explore the diverse prospects and challenges of e-commerce in the East Europe region, featuring insights from industry experts and market analysts. The discussion will highlight the rapid growth and varied opportunities within East Europe’s e-commerce markets…Read More

Moderator:

Emre İlban

CEO

Clickmelive

Speakers:

Marina Khanayeva

CEO at JMS

Joom

Hazal Maraş

CEO

Ozon Global Turkey

Codrut Stefan Ioan

B2B Marketplace Director

eMAG

September 4

September 5

September 4

September 5

11:10-11:25 | Keynote Speaker | Fener Auditorium

From the Warehouse to Your Doorstep: Fulfillment Strategies in E-Exports

This keynote will delve into the crucial fulfillment processes involved in e-exports, highlighting the journey from warehouse to doorstep. The speech will cover various fulfillment strategies that ensure efficient and timely delivery…Read More

Speaker:

Alp Çiçekdağı

Co-Founder

Park Palet

11:35-11:55 | Conference | Fener Auditorium

Digital Transformation in E-Commerce and Supply Chain: Bridging the Old Economy to the New

Murat Bayazıt and Baran Gümüşel will explore the transformative impact of digitalization and verticalization on the automotive and manufacturing industries. By presenting real-world use cases…Read More

Moderator & Speaker:

Murat Bayazıt

Keynote Speaker

Deutsche Messe AG

Speaker:

Baran Gümüşel

Founder & CEO

Supply Bridge

12:00 – 12:30 | Panel | Fener Auditorium

Optimization and Robotization in E-Commerce

This panel will explore the latest developments in robotization and the optimization opportunities it brings to e-commerce logistics. Industry experts will discuss cutting-edge robotic technologies…Read More

Moderator & Speaker:

Murat Bayazıt

Keynote Speaker

Deutsche Messe AG

Speakers:

Gürol Bütün

Director of Operations

Amazon

Halit Develioğlu

Founder and CEO

OPLOG

12:30-13:40 | Lunch Break

13:55-14:30 | Panel | Fener Auditorium

Blockchain in E-Commerce and Logistics

This panel will explore the transformative potential of blockchain technology in e-commerce and logistics, featuring industry experts and representatives from the Central Bank of the Republic of Türkiye…Read More

Moderator:

Prof. İbrahim Kırcova

Professor of Marketing, Publishing Consultant

Yıldız Technical University, INC Türkiye

Speakers:

Assoc. Prof. Çağla Gül Şenkardeş

Head of the Department of Entrepreneurship and Innovation in Technology

Istanbul Bilgi University

PhD. Vedat Güven

Academic

Bahceşehir University

Meral Şengöz

Partner, Founder and CEO

T3I Partner Network, Finchaintr Trade Finance Consultancy

Ussal Şahbaz

Managing Partner

Ussal Consultancy

14:40-15:25 | Panel | Fener Auditorium

Organizational Structures in E-export

This panel will delve into the optimal organizational structures for businesses engaged in e-export. Experts from various industries will discuss how companies can design their organizational frameworks…Read More

Moderator:

Vedat Karabulut

Founder & CEO

ArpaNet Media

Speakers:

Gözde Cüvelek

Head of Technology

Modanisa

Önder Şenol

Online CEO

DeFacto

Enes Can Büyükköse

Founder & CEO

Touché

Emin İmer

General Manager

Hepsiglobal

15:35-16:00 | Panel | Fener Auditorium

Data Security and IT Law

This panel will feature a legal scholar and a legal professional discussing the critical topics of data security and IT law. The discussion will cover the latest legal frameworks and regulations governing data protection…Read More

Speakers:

Zeynep Ülkü Kahveci

Research Assistant, İstanbul Bilgi University

Vice President of Executive Committee, Young ISTAC

Umut Zorer

Founder

Zorer Hukuk

16:10 – 16:35 | Conference | Fener Auditorium

E-Commerce Search Conference Results and the Future of Turkish E-Export

In this panel, the insights and strategic roadmap for the future of Turkish e-export, derived from the E-Export Search Conference held in Sapanca from April 26-28, will be discussed. Read More

Speakers:

Hasan Önal

Head of E-Export and Digital Marketing Department

Ministry of Trade, Türkiye

Rukiye Duru Tozoğlu

International Trade Specialist

Ministry of Trade, Türkiye

16:45 – 17:00 | Keynote Speaker | Fener Auditorium

Fintech and E-Commerce: Customer-Focused Transformation in E-commerce Operations

In the rapidly evolving landscape of e-commerce, effective operations and exceptional customer experience are the cornerstones of success. This presentation, led by Erinç Ergüplü, will delve into the essential strategies and best practices for optimizing e-commerce operations…Read More

Speaker:

Erinç Ürgüplü

COO

İyzico

September 4

September 5

10:15 – 10:30 | Keynote Speaker | Fener Auditorium

Modernizing Traditional Logistics for E-Export Operations

Gürkan Gürbüz, Vice Chair of Horoz Lojistik, will deliver a compelling keynote on the modernization of traditional logistics to meet the demands of e-export operations…Read More

Speaker:

Gürkan Gürbüz

Vice Chairman

Horoz Logistics

10:35-10:50 | Keynote Speaker | Fener Auditorium

E-Export Journey Towards Becoming a Regional Marketplace

Irem Yilandil, International Head of Trendyol Group, will give an informative talk on the transformation journey of e-export businesses aiming to become regional marketplaces. As the international leader of one of the region’s largest e-commerce platforms…Read More

Speaker:

İrem Yılandil

Head of International

Trendyol

11:00 – 11:20 | Keynote Speaker | Fener Auditorium

Optimizing Return Processes for E-Exports: Cost Efficiency and Customer Satisfaction

This panel will focus on strategies to improve productivity in return processes for e-exports, featuring experts in logistics and customer service. Topics will include methods to lower return process costs…Read More

Speaker:

Onur Tekin

Board Member

Asset Group

11:30 – 11:45 | Keynote Speaker | Fener Auditorium

360° Integration Solutions in E-Export

This panel will explore comprehensive integration solutions crucial for successful e-export operations. The discussion will cover a wide range of integration points, including not only marketplace connections…Read More

Speaker:

Hakan Aydemir

Board Member

Plentysystems AG

11:55 – 12:30 | Conference | Fener Auditorium

E-Export Tools, Entry Strategies, and Suitable Platforms for Target Markets

This session will provide comprehensive insights into the tools and platforms offered by the Ministry of Trade within the scope of e-export policies. The discussion will cover strategies for entering target markets…Read More

Speakers:

Nazen Kundak Usta

E-Export Specialist

TİM E-Export Secretariat

Ali İhsan Bars

E-Export Specialist

TİM E-Export Secretariat

12:45-13:50 | Lunch Break

13:55 – 14:15 | Keynote Speaker | Fener Auditorium

Strategic Financial Management for Omni-Channel Digital Payment Systems and Markets

This keynote will delve into the complexities of managing finances in the rapidly evolving landscape of omni-channel digital payment systems. The speaker will explore strategic approaches to financial management…Read More

Speaker:

Bruce Ding

General Manager of International Business

WorldFirst

14:20-15:05 | Panel | Fener Auditorium

Secure Digital Payments in E-Commerce

This panel will focus on the critical aspect of securing digital payments in the e-commerce industry, featuring insights from leading experts in cybersecurity, finance, and digital payment solutions…Read More

Moderator:

Ufuk Bilgetekin

President

TÖDEB

Speakers:

Tarık Onat

Board Member

Ozan

Merve Tezel

CEO

PayTR

Cenap Doğru

Partner & COO

Papara

Fatma Derya Koç

Head of Department of Informatics, Software, Digital and Communication Services

Ministry of Trade, Türkiye

15:15 – 15:30 | Keynote Speaker | Fener Auditorium

Empowering Women Exporters and Building Global Collaborations: TİM WINGS

Speaker:

Dr. Kübra Ulutaş Tapo

Deputy Secretary General

TİM

15:40 – 15:55 | Keynote Speaker | Fener Auditorium

Streamlining Customer Demand and Inventory for a Seamless Retail Experience

This panel, titled “Streamlining Customer Demand and Inventory for a Seamless Retail Experience,” will focus on the unique opportunities and challenges of cross-border e-commerce …Read More

Speaker: