E-Commerce Prospects and Influencer Marketing Effects in China

11:50 – 12:30 | Panel | Eyup Auditorium

E-Commerce Prospects and Influencer Marketing Effects in China

Moderated by Murat Kolbaşı, Chairman of Arzum, this panel will delve into the unique e-commerce prospects and challenges in China, one of the world’s most dynamic markets. Featuring Jason Liu at Türkiye Country Manager Alibaba, Li Mintao President at CIECC and Jennifer Wang General Manager at Europe, Taobao Tmall Group, the discussion will provide insights into the strategies for success in China’s competitive e-commerce landscape. Panelists will explore critical topics such as navigating China’s regulatory environment, understanding consumer behavior, and leveraging local platforms like Alibaba for market entry and growth. Attendees will gain valuable knowledge on overcoming challenges and seizing opportunities in the Chinese e-commerce sector, equipping them with practical strategies to thrive in this rapidly evolving market.

Moderator: