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16:00 – 16:35 | Panel | Eyup Auditorium

E-commerce Prospects and Challenges in East Europe

This panel will explore the diverse prospects and challenges of e-commerce in the East Europe, featuring insights from industry experts and market analysts. The discussion will highlight the rapid growth and varied opportunities within East Europe e-commerce markets, focusing on key business opportunities and the specific hurdles faced in this dynamic region. Panelists will cover critical topics such as navigating regulatory frameworks, understanding consumer behavior across different East Europe countries, optimizing logistics, and leveraging popular e-commerce platforms in the region. Attendees will gain valuable insights into effectively entering and thriving in the East Europe e-commerce market, leveraging regional strengths, and overcoming challenges. This session aims to equip businesses with the strategies and knowledge needed to succeed in the vibrant and expanding e-commerce sector of East Europe.

Moderator:

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Emre İlban

CEO

Clickmelive

Speakers:

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Marina Khanayeva

CEO at JMS

Joom

Hazal Maras


Hazal Maraş

CEO

Ozon Global Turkey

Codrut Stefan Ioan


Codrut Stefan Ioan

B2B Marketplace Director

eMAG