10:35-10:50 | Keynote Speaker | Fener Auditorium
E-Export Journey Towards Becoming a Regional Marketplace
Irem Yilandil, International Head of Trendyol Group, will give an informative talk on the transformation journey of e-export businesses aiming to become regional marketplaces. As the international leader of one of the region’s largest e-commerce platforms, Yilandil will discuss the strategies and challenges involved in scaling e-export operations to serve a broader regional market. Key topics will include building a robust logistics network, leveraging data-driven insights and developing strong relationships with local partners. Attendees will gain valuable insights into the steps necessary to transition from a national e-commerce player to a dominant regional marketplace, and practical advice on overcoming common obstacles. This session aims to provide businesses with the knowledge and inspiration they need to expand their e-export operations and achieve regional market leadership.
Speaker: