Aycan Gömeç stands at the forefront of the marketing communication & technology field with over 20 years of experience.

Her career, rooted in global media agencies, evolved towards integrating data as a means to understand and connect with customers.

At Insider, a renowned marketing technology unicorn, she transformed complex data into compelling customer narratives, driving personalized marketing at scale for more than 500 brands.

Aycan Gömeç believes that data’s true value lies not just in its collection but in the insights it provides into customer behavior. Her strategies have empowered brands to cultivate deeper relationships with their consumers.

Attendees of this session can expect to leave with a renewed perspective on how to leverage data not merely for patterns but for the stories they tell about customers.

Speaking on: Data Dynamics and Analysis: Processing, Collecting, and Securing Data for E-Exports