Elif Müftüoğlu is an expert with extensive experience in business process engineering, project management and strategy development. She is currently CEO of GS1 Turkey and Vice President of GS1 Europe. In these positions, she leads the development of global standards and innovative solutions.

Elif Müftüoğlu started her career in engineering and gained deep experience in IT Project Management for more than 10 years. She worked in different positions at TOBB, specialising in areas such as strategy development, business continuity planning and policy modelling. Mr Müftüoğlu served as a board member at GDSN Inc. and carried out strategic studies on e-procurement, e-purchasing and R&D capacities.

At the Istanbul Global E-Export Summit, Elif Müftüoğlu’s deep knowledge and experience in business process engineering, strategy development and digital transformation will provide valuable insights to the participants. Her leadership skills and innovative approaches will contribute significantly to the e-export companies to be more competitive and successful in international markets.

Speaking On: Green Transformation: Navigating Digital Trade Barriers