Hüsnü Avşar Gürdal is a senior executive with extensive experience in the financial services and consumer products industries. He is currently the General Manager of Turkey and Azerbaijan at Mastercard. Mr Gürdal has also served as Vice President and Director at Mastercard, where he led the company’s strategic operations in Turkey and Azerbaijan.

Gürdal started his career as a consultant at Peppers & Rogers Group and then worked as Chief Sales Officer at Unilever. During his time at Value Partners, he held Business Analyst, Manager and Project Manager positions and gained in-depth experience in business development, competitive analysis and segmentation.

Hüsnü Avşar Gürdal’s areas of expertise include financial strategy development, business process optimisation, competitive analysis, customer segmentation and strategic management. He has deep knowledge in developing and implementing innovative solutions, especially in the financial services sector. Gürdal specialises in developing strategic approaches and analytical capabilities to ensure competitive advantage in global markets.

At the Istanbul Global E-Export Summit, Hüsnü Avşar Gürdal’s deep knowledge and experience in financial services and strategic management will provide valuable insights to the participants. Gürdal’s leadership skills and strategic vision will make significant contributions to e-export companies to be more competitive and successful in global markets.

Speaking On: Secure and Innovative Payment Systems in the Commerce of the Future