İrem has been leading Trendyol’s international expansion since 2023. Having joined Trendyol in 2017, she initially led online-offline marketing within the Growth team, overseeing marketing communications, corporate communications and influencer marketing.

Prior to joining Trendyol, İrem held various roles in product development, sales and marketing at Rocket Internet, Yemeksepeti and Zomato. She holds a bachelor’s degree in Sociology from Koç University.

Speaking On: E-Export Journey Towards Becoming a Regional Marketplace