Jason Liu, as the the Director of Global Innovative Business Hub at Alibaba.com, is responsible for developing strategies to introduce high-quality merchants into key global markets. He oversees product planning for country sites, manages traffic acquisition, and designs commercial products. As the Country Manager for Turkey, he leads all product, market, and channel strategies for Alibaba.com in that region, helping Turkish merchants expand their businesses internationally.

With a decade of experience at Alibaba.com, Jason has made significant contributions across various sectors, including wireless and multimedia. He has successfully transitioned Alibaba.com to a mobile-first platform, streamlined the buyer and seller experience, and empowered Chinese merchants to export through live streaming and short videos. These initiatives have notably reduced export costs and enhanced the capabilities of clients looking to enter international markets.

At the ISTANBUL GLOBAL E-EXPORT SUMMIT 2024, Jason will share insights on how Chinese exporters can expand internationally at minimal cost, leveraging his extensive experience in China’s B2B e-commerce export landscape. He will also discuss the challenges faced by Turkish exporters and explore effective strategies to overcome these obstacles.

Speaking On: E-Commerce Prospects and Influencer Marketing Effects in China