Mustafa Şapçı is a professional with extensive experience specialising in e-commerce and online sales methods. During his thirty-year journalism career, he has produced projects to support sales and marketing and has carried out important studies on managing people’s reputations and shaping the image of institutions and companies through media relations.

Şapçı, who is currently working as the partner and manager of First On-line Software Informatics Digital Trade LTD. ŞTİ., also carries out various digital projects as the General Director of Digital Assets Group. These projects include platforms such as edebiyatodasi.com, kitapfiks.com, turistrotasi.com, mobilprbasin.com, flavourrotasi.com.

Mustafa Şapçı studied at Istanbul University and Technical University of America and stands out in the field of digital commerce with his extensive knowledge and experience. He is also actively involved in many associations and organisations and is a writer for turklider.org.

At the Istanbul Global E-Export Summit, Mustafa Şapçı will share his in-depth knowledge and experience on e-commerce and digital marketing strategies. Participants will gain valuable insights on how to make their e-export operations more effective by benefiting from Şapçı’s strategic approaches and leadership experiences.

Speaking On: User Experience Optimization in E-Commerce Websites