Sami Güzel is an entrepreneur and manager with deep experience in e-commerce and digital marketing. Güzel is the General Manager and partner of Modanisa, Turkey’s most popular “conservative fashion” site. 

Güzel, Herişim Inc., which he founded in 2012 and later sold to Modanisa. He is also the founder of the e-commerce solutions company called. Herişim provided custom e-commerce platforms and business development consultancy to select online retailers in Türkiye and the United Kingdom. Sami Güzel has extensive knowledge of business development and digital strategies. Güzel also serves as a Board Member at TOBB E-Commerce Council and plays an influential role on policies and standards in the sector. 

At the Istanbul Global E-Export Summit, Sami Güzel will explain the strategies behind his success in e-commerce, digital marketing tactics and how to expand to international markets. 

Participants will gain valuable information about how to develop innovative and effective strategies in e-commerce and digital marketing from the sessions led by Güzel. Sami Güzel will share the methods needed for sustainable growth and international success, especially in e-commerce. 

Speaking On: Organizational Structures in E-export