Sinan Öncel is one of Turkey’s leading business people with deep knowledge and experience in business strategy and marketing. He is currently the Chairman of Twigy Terteks A.Ş. and the President of the United Brands Association. Known for the Twigy brand, Öncel ensures that the brand is successfully represented in Turkey and around the world with its innovative and high quality products.

Born in Istanbul, Sinan Öncel started his business life by founding terteks in 1988 and has been the owner of this company for 36 years. With extensive experience in business strategy development, brand management and marketing communications, Öncel is recognised for his innovative approaches and leadership skills in the industry.

Sinan Öncel’s areas of expertise include business strategy development, marketing communications, brand management and business development. He has in-depth knowledge in developing and implementing strategic approaches for Turkish brands to succeed in international markets.

At the Istanbul Global E-Export Summit, Sinan Öncel’s deep knowledge and experience in business strategy and marketing communications will provide valuable insights to the participants. His leadership skills and strategic vision will contribute significantly to the e-export companies to be more competitive and successful in global markets.

Speaking On: Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online