Tarek Müller has been the co-founder of ABOUT YOU, an online fashion retailer, since April 2014. Under his leadership, ABOUT YOU has revolutionized the digital retail space with its personalized shopping experience and made significant breakthroughs in the global market.

Tarek Müller’s expertise in digital strategy, e-commerce and online marketing and his visionary approach to the digital marketplace have not only transformed businesses but also set new industry standards.

In addition to his role at ABOUT YOU, Müller is co-founder and managing director of EDITED GmbH, a vertical online fashion brand that has created a niche in the highly competitive fashion industry. He is also a partner and founder of Etribes Framework GmbH, one of the leading digital consulting firms in Germany.

Müller’s expertise in digital strategy is further highlighted by NetShops Commerce GmbH, which he founded in July 2010. The diversified e-commerce agency has played an important role in developing online business models and strategies in various industries.

Müller is also co-founder and managing director of EDITED GmbH, a vertical online fashion brand that has created a niche in the highly competitive fashion industry. His entrepreneurial journey as a partner and founder at Etribes Framework GmbH helped position it as one of the leading digital consulting firms in Germany.

Speaking On: Unlocking E-Commerce Potential in Major Global Markets