Tony Hai is an expert with over 12 years knowledge of China E-Commerce, with rich working experience for international brands under stage of 0-1 and 1-10. He is currently serving for BAOZUN E-COMMERCE, which ranks Top1 in the industry in China.

Baozun cooperates with 400+ international brands, is the strategic partnership with key platforms, serves across 9 categories. By technology, empowers one-stop end-to-end solutions.

Previously, Tony Hai worked for the fortune 500 and fast developing 0-1 international companies, covering food, mother&baby, nutrition, cosmetics and personal care categories, well knowing the key E-Commerce platforms of Tmall, JD, Tiktok, PPD, VIP, Red for cross border and general trade business.

At the Istanbul Global e-Export Summit, Tony Hai will share his in-depth strategic thinking and learning of product, price, channel and promotion when international brands start and optimize China business. In addition, with great passion and motivation, Tony Hai would like to help the Turkish brands to develop the China market by learning the successful cases and avoiding the failed cases.

Speaking On: The Power of the Trade Partner Model in China: Successful Sales Strategies and Key Considerations