Toshitaka Inoue is the Director for International Business at Yunige Corporation. With over 30 years of experience in the importing and exporting trade business, Toshitaka has a proven track record of expanding global market presence and forging strategic partnerships.

After completing all major academic education in Japan, Toshitaka went on to study at Clemson University in the USA. Throughout his career, Toshitaka has been recognized for his outstanding contributions, particularly in R&D in the pet industry. He has successfully released numerous products that continue to perform well in the market today. His expertise in international business strategy and cross-cultural negotiation has been instrumental in the success of numerous projects.

Toshitaka is fluent in Japanese and English, which has enabled him to effectively communicate and negotiate in diverse cultural settings. Apart from his professional endeavors, he is passionate about learning new languages and cultures. He is currently enhancing his skills by studying Spanish, reflecting his commitment to continuous learning and cultural exchange.

At Yunige Corporation, Toshitaka’s main role is to bring international quality and ideas to the Japanese market and further take them to the international market. Entering the Japanese market can be challenging, especially with the language barrier and cultural differences. However, with skilled Japanese staffs and multi-country international staffs who are all fluent in Japanese, Yunige Corporation will make it feel simple. Yunige handles the heavy lifting of navigating country-specific rules and regulations, allowing brand owners and sellers to focus on selling their items in new markets.

Toshitaka’s goals in doing business include seeking opportunities for open dialogue to better understand each other, believing that business is always a 50/50 partnership. He emphasizes that mutual trust can accelerate business success for all parties involved.

In this presentation, Toshitaka aims to share insights on expanding business to the Japanese market. Drawing from his extensive experience, he will address the common obstacles such as language barriers, regulatory challenges, and the need for specific business skills. With his guidance, Toshitaka assures a smooth transition and successful market entry, providing valuable perspectives and actionable strategies to achieve success in Japan.

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